Blog: Visual Language
ITPG-GT 2005-001
Tutor: Su
WEEK 5
Part I:
Create a brand for yourself including a logo, color palette and typography.
Final:
Working process:
I like Minimalism; I like it to be balanced or symmetrical; and I like the combination of thin-machinery typography and thick-hand-brushed(written) one.
So I started by looking at my name, (English and Chinese ones) and did some tests with my pen & brush pen:
So instead of putting the whole name on it for the Chinese stroke, I decide to only take one word as the main body of my first name. (well I've only got two anyway)
That is fan (凡). I tried the other one qi (启), but it looks a bit too complicated, besides this is a word that an English speaker can never pronounce it right. (I really wonder why it's not even hard lol) I've done some test with both words, using different handwriting styles.
凡:
启:
(If it looks different from the printed word, it's totally correct. But it's complicated to explain)
Finally I choose this one to fit my other "thin-machinery part":
Contrary to the more traditional way of writing the word, it has the dot outside on the top, instead of inside on the middle. I use it the same way of my "FAN"'s A, where the line is outside A and lies on its top.
Anyway here's the final work:
A bit more: color palette
I choose this color, at some extent, to imitate the texture and color of the traditional writing paper. Also this simple color has always been one of my favorites, with a sense of minimalism as well.
