Blog: Visual Language

ITPG-GT 2005-001

Tutor: Su

WEEK 5

Part I: 

Create a brand for yourself including a logo, color palette and typography.

Final:

 
main.jpg

Working process:

I like Minimalism; I like it to be balanced or symmetrical; and I like the combination of thin-machinery typography and thick-hand-brushed(written) one.

So I started by looking at my name, (English and Chinese ones) and did some tests with my pen & brush pen:

IMG_1483_edited.jpg
IMG_1484.jpeg

So instead of putting the whole name on it for the Chinese stroke, I decide to only take one word as the main body of my first name. (well I've only got two anyway)

That is fan (凡). I tried the other one qi (启), but it looks a bit too complicated, besides this is a word that an English speaker can never pronounce it right. (I really wonder why it's not even hard lol) I've done some test with both words, using different handwriting styles.

 

凡:

IMG_1485.jpeg
 
IMG_1486.jpeg

启:

 
IMG_1488.jpeg

(If it looks different from the printed word, it's totally correct. But it's complicated to explain)

Finally I choose this one to fit my other "thin-machinery part":

IMG_1486.jpeg

Contrary to the more traditional way of writing the word, it has the dot outside on the top, instead of inside on the middle. I use it the same way of my "FAN"'s A, where the line is outside A and lies on its top. 

Anyway here's the final work:

main.jpg
main3.jpg
main2.jpg
main4.jpg
sq1.jpg
sq3.jpg
sq2.jpg
sm1.jpg

A bit more: color palette

I choose this color, at some extent, to imitate the texture and color of the traditional writing paper. Also this simple color has always been one of my favorites, with a sense of minimalism as well.

color palette.jpg